In 2020, 54% of Americans are insured, down from 57% in 2019, with 1 in 3 families remaining uninsured.
66% of Americans, or 2 in 3 individuals, buy life insurance to transfer wealth to other generations.
44% of Millennials overestimate the cost of term life insurance by 5x
In 2018, 28% of Millennials said they would buy life insurance online. Today, 29% of all consumers say they would.
There are approximately 267 million life insurance policies in place in the United States.
80% of consumers say buying life insurance is a relevant financial planning topic for their household. Policygenius data quoting data from January, 2021. Data is based on quotes for 20-year terms from 11 life insurance carriers that offer policies through the Policygenius marketplace (AIG, Banner Life, Brighthouse, Lincoln Financial, Mutual of Omaha, Pacific Life, Principal, Protective, Prudential, SBLI and Transamerica)